The three macro trends that will define 2025

Health. Trust. Sustainability.

Head of Future Food Movement Louis Bedwell thinks these are the big defining trends of 2025.

“Consumer expectations have never been higher. Health, sustainability, and trust are no longer optional: they’re the pillars of success that will shape the food and drink industry in 2025 as big trends.

This year will be a defining moment in how food and drink brands rise to meet those expectations. As weight-loss drugs like Ozempic reshape the wellness narrative, brands face growing pressure to deliver meaningful change. Those that adapt to shifting demands, while staying authentic and affordable, will set the standard.

Here are the key trends I expect to define this year.

1. Food as medicine

2. Trusted claims

3. Sustainability as a mainstream priority.”

From embracing food as medicine to building trust through transparency and scaling sustainability innovations, organisations that adapt authentically and affordably will lead the way.

Marks & Spencer’s Brain Food and Yay Mushrooms lines highlight how functional health benefits are being woven into product innovation

Read the full article online here and in the print edition of The Grocer.

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