The Future of Food is Ours to Shape - Let’s Work Together
Two weeks into our first 2025 Future Food Movement Healthy Sustainable Diets & Food Systems Accelerator, five weeks into the Sustainability Accelerator, three Expert Events later and the momentum is electric. The virtual rooms are alive with perspectives from farmers, manufacturers, brands, disruptors and major retailers – each one bringing a vital piece of the puzzle to the table. And that’s exactly what we need. This transformation isn’t about isolated efforts; it’s about collaboration, disruption and action. The external landscape may feel increasingly complex and overwhelming, but one thing remains constant – the deep desire to create better, different outcomes.
But let’s be honest—desire isn’t enough. We need action.
The biggest barriers to a sustainable food system are well-documented: supply chain resilience, policy inertia, lack of data transparency and the tension between affordability and health. These aren’t easy challenges to tackle, but the Future Food Movement isn’t about playing it safe. We don’t just discuss change – we push for it. And as we’ve seen over the past two weeks, when we break through the noise and focus on values-driven solutions, we begin to reshape the system itself.
That’s why we firmly believe in the power of emotional connection and storytelling. Data alone won’t drive change—people will. When we bring the science together with personal experience, we create a catalyst for growth. Shifting mindsets is just as important as shifting supply chains. Whether it’s Lara Hanlon challenging assumptions through systems thinking or Dr. Philippa Gibson unlocking new ways to approach sustainable diets, we’re seeing in real-time how fresh perspectives open new doors.
But this isn’t just about learning—it’s about stepping up. We need businesses willing to take bold, visible leadership.
Membership in the Future Food Movement isn’t just about staying informed; it’s about being part of a network that actively shapes the future of food. It’s about influencing policy, driving industry-wide standards, and ensuring that farmers, producers and businesses alike have a fair, sustainable future. Every huddle, every accelerator, every collaborative initiative is another building block in the movement we’re creating together.
So, if you’re in this, really in this, now is the time to double down. Let’s push for mandatory impact reporting. Let’s demand accountability for ethical sourcing and decarbonisation. Let’s elevate the voices of those on the ground – our farmers, our supply chain workers, our innovators.
Because the future of food isn’t something we wait for—it’s something we build. And we are just getting started.
Kate
HOW YOU CAN TAKE ACTION:
CAPABILITY BUILDING WITH YOUR BOARD AND SENIOR LEADERS
JOIN FUTURE FOOD MOVEMENT FOR MONTHLY EXPERT EVENTS AND NETWORK
REGISTER YOUR INTEREST FOR FUTURE ACCELERATOR PROGRAMMES